Will growth in over 60s demographic guarantee retirement village growth?

LONDON: There is an assumption in the UK that the baby boomer demographic bulge will underpin the double digit growth of integrated retirement villages, despite evidence that the concept has failed to appeal to the under 80s, and that the average age of entry to an I.R.V. is rising by one year, every year.

There is also unambiguous statistical evidence that 95.6 per cent of the UK population over the age of 80, manage to get to the grave, successfully avoiding the Integrated Retirement Village catchment.

The challenge to logic is as to why there is such an uncritical belief in the Integrated Retirement Village business model. There is a disconnect between the use of demographics and its automatic growth implications; the Integrated Retirement Village business model (known in the USA as the Continuous Care Retirement Community) witnessed the collapse of its most revered brand; there have been two adverse reports (one via the USA Senate) into the concept; the product appeal remains rooted in the tiny sliver of the ‘Late Veteran’ demographic and the burgeoning home stay concept (Beacon Hill) now embraced in 2000+ suburbs, has revealed a fierce determination and now a method, to avoid age apartheid and stay at home until death.

There is a significant body of evidence, which if studied in a balanced approach, suggests, that for Integrated Retirement Villages, it is the “end of the golden weather”…

This trend will be covered at the Over 50s Housing Trends Seminar to be held in London on 18th November 2014.Registrations Now Available.

Full story covered in the Seniors Housing & Healthcare Trends.

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